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To confirm your problem is real, you have to hear the pain from the people who feel it (video on conducting research for your idea BEFORE you spend more time or money on it).
Talk to 10–30 potential customers and let them describe their struggle. Look for urgency, frustration, and proof they’ve already tried to solve it.
👇 Examples to follow…
A sponsor to make sure you’re on the right track…
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You’re running an ad.
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Example 1 — Local Shop Owner Struggling With Inventory
Entrepreneur: “Walk me through how you track inventory each week.”
Shop Owner: “Honestly? I eyeball shelves and write notes on scrap paper.”
Entrepreneur: “Does that cause issues?”
Shop Owner: “Yeah. I run out of best-sellers and overstock slow items. Costs me hundreds.”
→ Possible Solution: Simple mobile inventory tracker with auto-restock reminders.
Example 2 — Freelancer Losing Leads
Entrepreneur: “What happens when someone reaches out interested in working with you?”
Freelancer: “I reply… eventually. I get disorganized and forget to follow up.”
Entrepreneur: “Do you feel that’s affecting business?”
Freelancer: “Definitely. I know I’ve lost projects just because I didn’t respond fast enough.”
→ Possible Solution: A tiny CRM or automated follow-up text/email system.
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Example 3 — Parent Managing Kid’s School Schedules
Entrepreneur: “How do you keep track of school events, practices, and appointments?”
Parent: “Three apps, a fridge calendar, and group texts. I still miss things.”
Entrepreneur: “How does that impact you?”
Parent: “Stress. And sometimes my kid shows up in the wrong uniform. I feel awful.”
→ Possible Solution: Unified family scheduling + reminder app tuned for school life.
A real problem shows up when:
The person cares about improving the situation (it matters to them in some way)
The problem affects outcomes (time, money, convenience, confidence, results, etc.)
They have already tried something to make it better — even if informally
If someone cares, it affects their life, and they’ve already tried to fix it, that’s a real problem worth solving — even if they aren’t stressed, frustrated, or upset.
—Panorama News Crew
Classified Sponsors of the Day 👇
Find your customers on Roku this Black Friday
As with any digital ad campaign, the important thing is to reach streaming audiences who will convert. To that end, Roku’s self-service Ads Manager stands ready with powerful segmentation and targeting options. After all, you know your customers, and we know our streaming audience.
Worried it’s too late to spin up new Black Friday creative? With Roku Ads Manager, you can easily import and augment existing creative assets from your social channels. We also have AI-assisted upscaling, so every ad is primed for CTV.
Once you’ve done this, then you can easily set up A/B tests to flight different creative variants and Black Friday offers. If you’re a Shopify brand, you can even run shoppable ads directly on-screen so viewers can purchase with just a click of their Roku remote.
Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
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